About Us
Wanelo is a place to share the things you love and tell stories about them. Wanelo is an advertising-free community platform.
EXPRESS YOURSELF:
by creating collections
SHARE INFORMATION:
by recommending or reviewing products and by sharing photos of the things you own.
HAVE CONVERSATIONS:
around collections, products, member photos, or product categories.
Wanelo + Collectitude
Collectitude is an ongoing community project where people share stories about the things they love. We are Deena, Erin and Deborah at Wanelo.com. We are always looking for creative people to feature. Email us at collectitude@wanelo.com to share your story on Collectitude.
Collectitude is an ongoing community project where people share stories about the things they love. We are Deena, Erin and Deborah at Wanelo.com. We are always looking for creative people to feature. Email us at collectitude@wanelo.com to share your story on Collectitude.
THE BACK STORY

Wanelo was founded by Deena Varshavskaya and launched in April 2010. It is currently based in Los Angeles. Wanelo, pronounced "wah-nee-lo", comes from the words WAnt, NEed and LOve.
Deena was born in Siberia and came to the US as a teenager. She loves creating and evolving an idea and thinks that being an entrepreneur is the most creative she could be.
Deena was born in Siberia and came to the US as a teenager. She loves creating and evolving an idea and thinks that being an entrepreneur is the most creative she could be.